El Català a l'empresa

Frequently Asked Questions

1. Why should Catalan be used?

Catalan should be used for commercial reasons, in order to provide maximum quality in customer attention and to fulfil the applicable legislation and observe consumer rights. Using Catalan will yield benefits and improve company image.

Return to list

2. Is the use of Catalan profitable?

Yes. The use of Catalan in Catalonia, the Valencian Community and the Balearic Islands is an essential investment to provide a quality service, increase customer loyalty and act with consistently and responsibly. The use of Catalan is profitable and yields benefits to the company, given the demand and economic potential of the Catalan market.

Return to list

3. Why is the use of Catalan inherent to corporate social responsibility?

This is because corporate social responsibility does not only include the manufacturing and distribution of a product, but also denotes awareness of cultural and linguistic diversity in the environment where the company operates. In this regard, the use of Catalan in territories where it is the native language is an inherent part of corporate social responsibility.

Return to list

4. How should we calculate the minimum required use of Catalan in consumer relations?

The main references for calculating the use of Catalan are, firstly, language communities with a similar number of speakers, namely Sweden, Finland, Denmark and Greece (there are 10 million Catalan speakers). Secondly, the question is how different language communities are treated in multilingual countries (such as Belgium, Switzerland and Canada) and how multilingualism is used throughout the country. The way a company acts with regard to these languages in different countries should also be applied to Catalan in its territory.

Return to list

5. How should a service or product be offered in Catalan?

A good model would be that a consumer should never have to actually ask for a product or service to be offered in Catalan (this should go without saying), or that consumers should be given the option to choose the language from the outset. As a rule, obtaining services or products in Catalan should not be more complicated than doing so in any other European language of similar dimensions.

Return to list

6. Is the use of Catalan in companies regulated governed by law?

Yes. As in the majority of linguistic communities comparable to Catalonia, the use of Catalan is regulated in several aspects related to the business world. Companies should strictly comply with the current regulations and consumers' linguistic rights.

Return to list

7. Is the use of Catalan in companies increasing?

Catalan is becoming increasingly more used in all kinds of products and services, and also in major multinationals and industries (such as IKEA, Decathlon, Booking, Microsoft, Google, Ryanair, Apple, Facebook, Twitter, and many others). The use of Catalan in business has grown considerably in recent years and is gradually spreading to an increasing number of sectors.

Return to list